Ayyyeee… What’s Goodie Everyone. So I got some tea and it involves Twitter CEO Elon Musk and a New Hire for his position.
Elon Musk has selected NBCUniversal’s chairman of global advertising and partnerships, Linda Yaccarino, to be the new CEO of Twitter, according to two people familiar with the matter. NBCU announced her departure from the company Friday morning. “It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team,” Yaccarino said in a statement. “We’ve transformed our company and the entire industry and I am so proud of what we’ve accomplished together.” On Thursday, Musk said that he would step aside from the CEO role of the social media platform in a matter of weeks after having chosen his own replacement.
Musk said the new CEO would start in several weeks and that he would stay on as executive chairman and chief technology officer, running products, software and system operations also prompting questions about whether his involvement there will significantly change. (Musk, who has adopted titles such a “Technoking” and “Chief Twit” responded with an eyes emoji to a tweet asking if the “T” in CTO stood for trolling, rather than technology.)
“Excited to announce that I’ve hired a new CEO for X/Twitter,” Musk posted Thursday. “She will be starting in ~6 weeks!” Musk and Twitter did not immediately respond to a request for comment.
Yaccarino oversees about 2,000 workers in her role, according to her online bio for the network, about the same or slightly more than Twitter’s staff. At NBC, it said, her team oversees the monetization strategy for Peacock, the network’s streaming service. Her team has also generated more than $100 billion in ad sales and entered partnerships with companies including Apple, Snapchat, BuzzFeed, Twitter and YouTube, it said.
During her tenure, Yaccarino consolidated many of NBCUniversal’s individual marketing and sales teams for Bravo TV, Peacock, USA, Syfy and other NBCU operating units into one centralized marketing and sales structure for the company. Yaccarino has worked closely with Twitter and other technology platforms, such as Snapchat, to deepen NBCU’s digital partnerships. Just last week, NBCU announced an expanded deal with Twitter for the 2024 Olympic Games in Paris, which includes a “Paris 25-Day Countdown” featuring daily athlete or event clips leading into the Opening Ceremonies, and real-time highlights and an exclusive live Twitter show during the Games.
Credit: The Washington Post.